'Augmented Reality' Packaging to aid Compliance with Virbac's New Wormer MILPRO®


Virbac has increased the choice of worming options available to practices with the launch of MILPRO®, a palatable milbemycin/praziquantel-based wormer for dogs and cats. As an aid to owner education and compliance, packs of MILPRO feature 'Blippar Augmented Reality',

a technology which 'brings the dispensing packaging to life' with the help of any smart device, giving owners access to post-dispensing educational videos, a built-in reminder system and other product information.

To activate the technology, owners simply download the free Blippar app, which is available on all platforms and scan the front of the pack or dispensing envelope. The pack then becomes animated and the options for interactivity appear.

MILPRO, a broad-spectrum wormer, is offered in tablet sizes suitable for dogs, small dogs or puppies, cats and small cats or kittens for ease of dosing. It is presented in 4, 24 and 48 packs, enabling flexible dispensing options.

Simon Boulton MRCVS, Marketing Manager for Companion Animals at Virbac, explained: "The practice team has a crucial role to play in reminding owners that regular worming is essential for their pet's health. With the introduction of MILPRO, we are extending our parasiticide range and offering practices an alternative solution.

"With compliance such an issue, we want to use 21st century communication to help practices to get the message across. The result is the introduction of an interactive element to our packs with the use of the Blippar platform. It enables us to create 'Augmented Reality' experiences through which we can provide comprehensive information to owners in an eye-catching and easily accessible way with the aim of boosting compliance and, ultimately, welfare.

"We believe the combination of the small tablet sizes and the innovative packaging will prove attractive and convenient to owners, making MILPRO a successful product for practices."

Practices can also request an interactive waiting room poster which enables owners to watch a video on the poster on the importance of worming.

Virbac's parasiticide range also includes:

• Endogard, a praziquantel, pyrantel embonate and febantel-based dog wormer
• Effipro, a fipronil-based flea and tick treatment
• Indorex, the UK's no 1 household insecticide spray*

* GfK Data - August 2014

For further information…

w www.my-virbac.co.uk